Search engine marketing is now a $9.4 billion industry
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http://portland.bizjournals.com/portland/stories/2007/06/04/focus1.html
in North America, according to the Wakefield, Mass.-based Search Engine Marketing Professional Organization, the industry trade group.
That's a 62 percent increase from 2005. Not bad for an industry that's about a decade old. And with the announced acquisition by Microsoft last month of Aquantive for $6 billion, it's only going to get bigger.
"More and more companies are realizing the incredible value proposition [of search]," said Sean McMahon, CEO of Portland-based EngineWorks Inc.
Lewis calls the industry "bomb-proof." For every dollar Hotel Lucia, one of his clients, invests with Lewis, it scores $2,500 in bookings.
"That's crack," Lewis said. "You can't let go of that."
Portland-based Anvil cracked $1 million in revenue last year. Lewis expects to hit $1.75 million this year.
"In the industry we're starting to see more and more dollar shift towards search," said Ben Lloyd, president of Portland-based Amplify Interactive.
The company's sales have grown 50 percent annually each of the past few years, although he declined to share more specific data.
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