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Search engine marketing is now a $9.4 billion industry
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http://portland.bizjournals.com/portland/stories/2007/06/04/focus1.html
in North America, according to the Wakefield, Mass.-based Search Engine Marketing Professional Organization, the industry trade group.
That's a 62 percent increase from 2005. Not bad for an industry that's about a decade old. And with the announced acquisition by Microsoft last month of Aquantive for $6 billion, it's only going to get bigger.
"More and more companies are realizing the incredible value proposition [of search]," said Sean McMahon, CEO of Portland-based EngineWorks Inc.
Lewis calls the industry "bomb-proof." For every dollar Hotel Lucia, one of his clients, invests with Lewis, it scores $2,500 in bookings.
"That's crack," Lewis said. "You can't let go of that."
Portland-based Anvil cracked $1 million in revenue last year. Lewis expects to hit $1.75 million this year.
"In the industry we're starting to see more and more dollar shift towards search," said Ben Lloyd, president of Portland-based Amplify Interactive.
The company's sales have grown 50 percent annually each of the past few years, although he declined to share more specific data.
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SACRAMENTO, Calif. (AP) -- The McClatchy Co. has approached potential buyers to sell The Miami Herald, one of its most prestigious properties, The New York Times reported Saturday.
McClatchy, the nation's third-largest newspaper chain, is courting potential buyers to unload one of its largest assets as it struggles with debt and advertising losses, the Times said in report published on its Web site, citing anonymous people briefed on McClatchy's plans.
The people cited, who requested anonymity because they were not authorized to report on any talks, were not aware of any major offers, however, the newspaper said. The people said the Herald generates a slim operating margin at a time when few investors are interested in buying newspapers.
McClatchy, headquartered in Sacramento, acquired the Herald in 2006 as part of a $4.5 billion purchase of Knight Ridder. Much of its cash flow is used to pay off that debt, the Times said.
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