You're invited to “How to Protect Your Online Privacy” Sacramento Social... (Jul 25, 2013)

Hello, You are invited to the following event: "How to Protect Your Online Privacy" Sacramento Social Media Workshop 7pm Event to be held at the following time, date, and location: Thursday, July 25, 2013 from 7:00 PM to 9:00 PM (PDT) Sacramento Digital Hub in The Capital City Center 1600 Sacramento Inn Way Sacramento, CA 95815 View Map Attend Event Share this event: What is the One Thing we All Use on a daily Basis?  The Internet. Be Careful What you Click on because Cyber Crime is on the Rise at a Rapid Pace. We are going to Teach you....  "How to Protect Your Online Privacy" Online Reputation Management Workshop   REGISTER Today Thursday, July 25, 2013  7:00 PM To 9:00 PM Taught by: Detective X (Private Investigator) with over 35 years experience.... Share this event on Facebook and Twitter We hope you can make it! Cheers, Sacramento Digital Hub

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Eventbrite | 651 Brannan St. Suite 110 | San Francisco, CA 94107

Design Your Best Year EVER!

Design Your Best Year EVER!

Design Your Best Year EVER! from SUCCESS magazine on Vimeo.

SUCCESS.com/DesignYourBestYearEver - A Proven Formula for Achieving Big Goals. SUCCESS Magazine publisher Darren Hardy outlines his proven techniques for how to design, execute, stick to, and achieve big goals in 2009. 

What if... your business could be in the TOP 10 of your industry? Call US Today!

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Heavenly Flyer Zip Line Lake Tahoe, CA

Heavenly Flyer Zip Line from Sacramento Bee on Vimeo.



Heavenly Ski Resort at Lake Tahoe, CA installed a zip line ride early March 2008. The 3300 ft long ride lasts 80 seconds and reaches speeds from 40-50 m.p.h. Video by Scott R. Craig.

Search engine marketing is now a $9.4 billion industry

Search engine marketing is now a $9.4 billion industry

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http://portland.bizjournals.com/portland/stories/2007/06/04/focus1.html

in North America, according to the Wakefield, Mass.-based Search Engine Marketing Professional Organization, the industry trade group.

That's a 62 percent increase from 2005. Not bad for an industry that's about a decade old. And with the announced acquisition by Microsoft last month of Aquantive for $6 billion, it's only going to get bigger.

"More and more companies are realizing the incredible value proposition [of search]," said Sean McMahon, CEO of Portland-based EngineWorks Inc.

Lewis calls the industry "bomb-proof." For every dollar Hotel Lucia, one of his clients, invests with Lewis, it scores $2,500 in bookings.

"That's crack," Lewis said. "You can't let go of that."

Portland-based Anvil cracked $1 million in revenue last year. Lewis expects to hit $1.75 million this year.

"In the industry we're starting to see more and more dollar shift towards search," said Ben Lloyd, president of Portland-based Amplify Interactive.

The company's sales have grown 50 percent annually each of the past few years, although he declined to share more specific data.

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Report: McClatchy putting Miami Herald on sale

SACRAMENTO, Calif. (AP) -- The McClatchy Co. has approached potential buyers to sell The Miami Herald, one of its most prestigious properties, The New York Times reported Saturday.

McClatchy, the nation's third-largest newspaper chain, is courting potential buyers to unload one of its largest assets as it struggles with debt and advertising losses, the Times said in report published on its Web site, citing anonymous people briefed on McClatchy's plans.

The people cited, who requested anonymity because they were not authorized to report on any talks, were not aware of any major offers, however, the newspaper said. The people said the Herald generates a slim operating margin at a time when few investors are interested in buying newspapers.

McClatchy, headquartered in Sacramento, acquired the Herald in 2006 as part of a $4.5 billion purchase of Knight Ridder. Much of its cash flow is used to pay off that debt, the Times said.

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YouTube channels Google with search-driven ads

YouTube channels Google with search-driven ads
By MICHAEL LIEDTKE
AP Technology Writer
Published: Wednesday, Nov. 12, 2008

SAN BRUNO, Calif. -- Facing more pressure to profit from its huge audience, YouTube is letting advertisers promote their commercial clips alongside the search results at the Internet's most popular video site.

The system introduced Wednesday channels a concept that has turned Google Inc., YouTube's owner, into one of the world's most profitable companies. And it gives Google a new way to try to profit from the $1.76 billion it paid to buy YouTube two years ago.

"We are trying to blend the best of Google with the best of YouTube," said Matthew Liu, a YouTube product manager.

Just as they do at Google, advertisers can now tie their commercials to specific words entered into YouTube's search box. For instance, a contractor might want to bid for the right to show a video ad when people search for home improvement clips.

The new platform, initially available only in the United States, also is expected to appeal to video creators who want to attract a larger audience to clips they have posted on YouTube.

Some clips that might not rank high in the primary results of a YouTube search theoretically could appear on the first page as a "sponsored" video if a bidder is willing to pay a high enough price for a click and offers compelling content.

"We know there are a lot of people looking to be discovered or become famous on YouTube," Liu said.

Like Google, YouTube's formula for deciding which sponsored results to display is based on a combination of factors - primarily how much money an advertiser is willing to pay per click and how much interest the message has drawn in the past.

It's easy for clips to get lost in the mix at YouTube, given that 13 hours of new video are being uploaded to the site every minute.

Google is becoming more aggressive about mining revenue from YouTube as it tries to realize a return from buying the video site.

Last month, for instance, YouTube began allowing advertisers to place a button under videos to offer viewers a chance to buy music, movies or other products featured in a clip. YouTube also is experimenting with ads that could appear before, during and after the professionally produced TV shows and movies that can now be watched on YouTube.

Although it attracts more than 300 million worldwide users, YouTube hasn't delivered a big payoff for Google yet - much to the frustration of impatient investors.

And Google could definitely use an additional lift, even though the Internet search leader's revenue has climbed 37 percent so far this year.

As the economy heads into what's expected to be its deepest recession in a quarter century, analysts are convinced Google's growth will decelerate dramatically - a concern that has caused the company's stock to plunge by 58 percent so far this year. Google shares fell below $300 for the first time in more than three years Wednesday to close at $291, down $20.46, or 6.6 percent.

Google doesn't break out YouTube's contribution to its finances, but Collins Stewart LLC analyst Sandeep Aggarwal estimates the video site will generate $180 million to $200 million in revenue this year. That's just 1 percent of Google's projected revenue of about $20 billion this year.

But Google Chairman Eric Schmidt has promised it won't be much longer before YouTube comes up with an approach that will encourage advertisers to substantially increase their spending on Internet video commercials.

Most analysts also have high expectations. The research firm eMarketer Inc. estimates U.S. advertisers will be spending $5.8 billion on video ads in 2013, up from $505 million this year. Aggarwal predicts YouTube's revenue will double next year to about $400 million.

Even if video advertising takes off, it will still be far smaller than Google's bread and butter, the search advertising market. EMarketer expects that market to more than double in the United States during the next five years to $23.8 billion.

YouTube's search-driven ads seem unlikely to make as much money as Google's, partly because fewer people are looking to buy things when they visit YouTube.

Some advertisers also might be reluctant to have their messages shown alongside YouTube results for fear of being displayed along some risque or wacky content that could hurt their brands, said Forrester Research analyst James McQuivey.

"There is more potential for embarrassment," McQuivey said. "If you are an advertiser who buys the rights to the words 'pain killers,' you aren't going to want your ad shown next to some video with a guy ranting about how happy he is to be high on meth."

But YouTube is betting more advertisers will be ready to take a chance as they realize that anyone who clicks on a message at YouTube is likely to sit through the whole message and not walk away to do something else, as they might if the same commercial were shown on television.

"If you can engage people with sight, sound and motion, they are more likely to remember your message," said Shishir Mehrotra, YouTube's director of advertising.